If you add one step to your routine, make it Primer 11 — a daily dose of quinoa in the ultimate leave-in color-boost spray. It detangles, protects, and primes your hair so everything you do next works better, while keeping your color more than 95% longer.

What it does for your hair: it delivers eleven benefits in one step — retains color, repairs damage, fixes frizz, adds body, mends ends, detangles, guards against heat, eliminates static, and more — all weightlessly.

Key ingredients:

  • Quinoa — strengthens, primes, and protects color
  • Aloe Vera & Shea Butter — hydrate and smooth
  • Coconut Oil, natural oils & vitamins — nourish and add shine
  • Baobab Seed Protein (in Primer 11 Intense) — instant repair and maximum moisture

The collection: Primer 11 Leave-In Conditioner is the everyday hero spray (and a great porosity equalizer and cutting lotion in the salon); Primer 11 Intense Cream Leave-In brings penetrating hydration and maximum moisture for dry, curly, damaged, or unruly hair.

Best for: All hair types — especially anyone who heat-styles or wants easier, healthier styling.

Want your at-home styling to look more salon-like? Book with us and we’ll show you how to use Primer 11.